Anouk launches new collection with ‘Masaba’ and its bright and cheery!!

Anouk, the fashion brand from Myntra, yesterday evening unveiled a new collection in collaboration with Masaba which masterfully combines the quirky designs of Masaba and the contemporary ethnic styles of Anouk. The signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and quirky patterns, bringing cheer to traditional ethnic wear.

‘Masaba for Anouk’ collection is young, unapologetic and demands the responsibility of being the centre of attention. The new collection explores Masaba’s signature usage of strikingly unique motifs that capture her fascination like the lock and key, parrots, sunflowers and pointed pencils. The trendy apparel ranges from kurtas and SKD’s to dhoti pants, tops, palazzo pants and jumpsuits. The silhouettes are sharp and geometric, its etched symmetry drawing vision to follow the lines. The palette comprises of bold colors such as bright greens, yellows, blues and pinks; very cheerful indeed.

Some of my favorite looks from the show:

Brighten up your day with these cheerful sunflower motifs
Brighten up your day with these cheerful sunflower motifs

 

The dhoti pants with the flowy blouse is a relaxed combo
The dhoti pants with the flowy blouse is a relaxed combo

Masaba Gupta, Creative Director, Anouk.

 

Masaba Gupta, Creative Director, Anouk_2

The collection is available on the Myntra app. Happy shopping!!

Now a Cinderella inspired collection from Disney!!

Recently, Disney India has collaborated with Myntra to launch their exclusive Cinderella collection which will transport you you to a world of magic and romance. The collection comprising of apparels and accessories for women is an ode to the timeless tale of Cinderella that is now released as a live action film in India.

For ages now, Cinderella is a tale that has long inspired many, and now with this collection, both youth and adult fashionistas can own a piece of this romantic classic collection, curated with colour, patterns, imagery and timeless editorials from the movie art. The magical collection includes dresses, skirts, tees, handbags, totes, clutches, casual and evening footwear to add to your charm. The motifs used are an inspiration from the iconic glass slipper, the charming prince, the ethereal beauty of Cinderella’s ball gown, the grandeur of the royal ball, the grand chariot, the ticking clock, dainty little butterflies and more.

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The apparel and accessories are priced from INR 599 onwards.

So live your fairytale dream this summer with the Cinderella collection!! Get it here.

Saying hello to summers with these top picks online

Yes I can feel it. The summer season is officially upon us and Mumbai will be burning soon. While the rise in mercury is sending us red signals all across, I feel eerily cheerful about the impending heat; and why not.. because its time to shed those layers and update your wardrobe with these top picks from the comfort of your home!!

1. Skinny Dip Ice-cream Cross-body bag

Skinny Dip Ice Cream Cross-Body Bag
Skinny Dip Ice Cream Cross-Body Bag (Image courtesy: Koovs.com)

This clutch from koovs.com is like the cutest thing ever. Pair it with a white flowy dress and rock the Sunday brunches. Buy it here 

2. Tony Embellished Neck Tee

Tony Embellished Neck Tee (Image Courtesy: Forevernew.co.in)
Tony Embellished Neck Tee (Image Courtesy: Forevernew.co.in)

I am loving pastels this season and the delicate embellishment looks so quaint. Pair this with white pants and baby pink pumps to rock the after office meetups. Buy it here

3. Pink Flutter Dress

Pink Flutter Dress (Image courtesy: Stylista.com)
Pink Flutter Dress (Image courtesy: Stylista.com)

This gorgeous one-shoulder ruffled dress is perfect for a dinner party with friends. Pair this with a sequined clutch and metallic heels to make heads turn. But it here

4. White heart Printed Denim shorts

White Heart Printed Denim Shorts (Courtesy: Myntra.com)
White Heart Printed Denim Shorts (Courtesy: Myntra.com)

Pair this fabulous heart printed shorts with a pink tee and for a shopping trip with friends or with a tank top for a sun-downer. But it here

5. Bow Skirt

Bow Skirt (Image Courtesy: Mango.com)
Bow Skirt (Image Courtesy: Mango.com)

The light linen blend will keep you cool all day through. Pair this with a white shirt and tan heels to keep it stylish in office. Buy it here

6. Beaded Fringed Flats

Beaded Fringe Flats (Image courtesy: koovs.com)
Beaded Fringe Flats (Image courtesy: koovs.com)

With fringe being the hottest style of the season, this is perfect for both day and night wear. Pair this with a maxi dress and multi-coloured cuffs for a boho look. But it here