Fashion’s Day out at ‘Out of the Box’
Curated fashion and lifestyle exhibitions have become the order of the day with the city buzzing with different gorgeous popups almost every week. There is something exciting about these events where you can put your best eye forward and score some really unique and quirky stuff to add to your wardrobe. Recently I attended the Out of the Box exhibition by ‘Celebrity Safes’ held at Tote on the Turf, Mahalakshmi and enjoyed every moment of it. Out Of The Box is a luxury lifestyle exhibition for upcoming and established entrepreneurs from the fashion, décor and gourmet industry. They have handpicked homegrown brands from across India to give the consumers a unique shopping experience all under one roof.
Though it was around 2 PM on a weekday when I entered Tote, the place was buzzing with shoppers, collegians, bloggers etc. Most of the stalls were laden with pre-festive goodies and I could see people lapping it up. Ladies were hauling over-flowing shopping bags around and there was a sound of organized chaos in the vicinity. Though the flow of shoppers were non-stop there was no sign of frantic disarray which I whole heartedly appreciated. I weaved through the crowd to check out the stalls. From shoes to jewellery, maxi tops, embroidered tunics, bejeweled bags to organic skin products, candles, massages and paintings, Out of the box had something for everyone. In addition to fashion and lifestyle there were delicious food stalls to satiate the hunger from hours of bargain hunting. There was a light music playing in the background further upping the shopping experience. I met some of the designers who were enthusiastic to talk about their collections and scoured through some awesome stalls for some really unique must have pieces.
Here are some of the stalls that caught my eye:
Pretty slings and clutches by Aaks Accessories (Mumbai based). These are ultra cute and very vintage. The embellishments are a work of pure art!!
The delightful collection from Broderie (Mumbai based) is a festive must-have. The colour palette and their range of tunics and tops are really chic. They specialize in premium quality customized embroidery and tailoring.
These gorgeous accessories from the House of Bio. They have some really luxe bags and accessories. The cuffs and the statement neck-pieces is every fashionistas dream
Paintings by Ketan Jawdekar
In addition to music, shopping and laughter, Out of the Box is also encouraging people to shop for a cause where in a part of the proceeds from the exhibition will be going towards the empowerment of women and education of the girl child. Not only will a portion of the sales be donated to worthy causes, but we could also interact with NGO’s Asha Sadan, Savera, Sai NGO cancer support, Helping Hand Foundation, Deeds, Supavitram and Ismailia Helping Society, who were participating at the event. These organisations have been actively doing humanitarian work for children, women and senior citizens.
What I like most about these popups are the customized products that you stumble on. Also you get to buy products from these quirky brands which aren’t always available online. So if you are a shopping addict like me, these pop-ups will be your dream come true for sure. Eagerly waiting for the second edition!!