Anouk launches new collection with ‘Masaba’ and its bright and cheery!!

Anouk, the fashion brand from Myntra, yesterday evening unveiled a new collection in collaboration with Masaba which masterfully combines the quirky designs of Masaba and the contemporary ethnic styles of Anouk. The signature line ‘Masaba for Anouk’ offers stylish apparel in bright colours and quirky patterns, bringing cheer to traditional ethnic wear.

‘Masaba for Anouk’ collection is young, unapologetic and demands the responsibility of being the centre of attention. The new collection explores Masaba’s signature usage of strikingly unique motifs that capture her fascination like the lock and key, parrots, sunflowers and pointed pencils. The trendy apparel ranges from kurtas and SKD’s to dhoti pants, tops, palazzo pants and jumpsuits. The silhouettes are sharp and geometric, its etched symmetry drawing vision to follow the lines. The palette comprises of bold colors such as bright greens, yellows, blues and pinks; very cheerful indeed.

Some of my favorite looks from the show:

Brighten up your day with these cheerful sunflower motifs
Brighten up your day with these cheerful sunflower motifs

 

The dhoti pants with the flowy blouse is a relaxed combo
The dhoti pants with the flowy blouse is a relaxed combo

Masaba Gupta, Creative Director, Anouk.

 

Masaba Gupta, Creative Director, Anouk_2

The collection is available on the Myntra app. Happy shopping!!

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